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One of the most remarkable art dealers of the 20th century, Joseph Duveen, owed his success to the strategy of learning everything about his customers. This method allowed him not only to charm people but also to make great win-win deals, and it is not surprising because when you know someone’s tastes and motivation, you can predict his or her behavior. That is, when the interests of your audience match your offer, it results in a sale. Successfully selling a product or a service always takes knowing what your clients want.

Fortunately, nowadays, you do not have to make your…


Data Science, Machine Learning, and Artificial Intelligence are the areas of knowledge with a universal range of applications in the modern world. The thing is that any business now is driven by information. Companies are integrating data science techniques into their workflows to drive businesses to a higher level of efficiency and Data Science and AI solutions are here to help.

Machine Learning, a branch of Data Science, can solve a number of logical problems as well as it is particularly good with everything that involves numbers, qualitative and quantitative data. In particular, Machine Learning can be used to gather…


When you go to a market, you surely know how the product you need differs from the ones you don’t. When it comes to ordering SaaS development services, the very same need for distinguishing between the things you need and you don’t, applies perfectly well. Understanding the difference between native, cross-platform, hybrid apps, and progressive web applications is key to choosing the right app model to meet all of your users’ needs and requirements.

The kind of app you choose for your business has a lot to do with major business performance metrics’ success. Improved customer experience, enhanced customer engagement…


The science fiction of yesterday is today’s trend. This is a marvelous world we’re living in, isn’t it? The technologies once described by futurologists in their books have jumped out from the pages right into our reality. Meanwhile, the things that seem to be fantastic tales today will transcend into the realm of reality one day.

Nonetheless, let’s not look down on projects that do not look too progressive and fancy. Sometimes, those are the most down-to-earth ideas that can bring you the biggest benefit. There is no wonder why some software development trends to follow in 2021 look humble…


COVID-19 pandemic has shown that all technological advances still cannot protect us from diseases. However, using these advances can help monitor the coronavirus spreading, develop the vaccine faster, and advance the healthcare industry as a result. All the technological advances of the last decade have an important role in battling the pandemic.

Here is how cloud-based tools like Big Data, DevOps, Artificial Intelligence/Machine Learning, and Big Data analytics can be used to battle coronavirus.

Cloud computing infrastructure provides immense resources needed to store and manage vast amounts of data used in clinical studies. This helps shorten the time needed for…


Products using the power of Artificial Intelligence or AI are all around us. Siri can switch on your favorite TV show, order pizza from the nearest Domino’s, heat or cool the room, book your train tickets… Smart apps are on our TVs, phones, and even watches, making our lives easier and more efficient. But what about services? AI is behind a significant evolution of service-based businesses, who can now increase the range of their offerings, improve interactions with their customers or add new services, and generate new revenue streams. Here is how using AI creates memorable customer experiences.

Personalized services

AI-powered Big…


With COVID-19 pandemic hitting hard, the healthcare industry is at the forefront of our defense. It needs all help it can muster, both in terms of physical aid and applying the latest technology to find the solution. People across the globe ask what can Machine Learning & AI do for healthcare? AlphaGo from Google Deep Mind has defeated the world Go champion back in 2017 — can all that investment and effort now be put to good use and help stop the coronavirus?

Actually, yes. There are multiple ways to use Machine Learning (ML) and Artificial Intelligence (AI) in healthcare…


Launching a new product is an interesting and exciting process for every startup. So, you have already validated your idea for market fit, raised some seed investments, and are ready to embark on this journey? Great! But you don’t want to spend half a year of your life without any guarantee of success? Read on to learn the pros and cons of MVP development and how to minimize the duration of this process!

Prolonged MVP development duration is one of the biggest risks you might face. Should you miss the window of opportunity, more agile competitors are sure to take…

SPsoft

SPsoft is a Managed Services Provider specializing in end-to-end software development: https://spsoft.com/

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